The Difference Between Public Relations and Journalism

To understand the difference between journalism and public relations, consider the following scenario. Imagine that your college announces it is raising tuition (something many colleges are doing due to drops in government funding). The public relations office issues a press release about the increase. What do you imagine that release will say? Well, if your college is like most, it will probably stress how modest the increase is, and how the school still remains very affordable. Itll probably also talk about how the hike was absolutely necessary for the face of continuing funding cuts, and so on. The release may even have a quote or two from the president of the college saying how much he/she regrets having to pass the ever-increasing cost of running the place on to students and how the raise was kept as modest as possible. All of this may be perfectly true. But who do you think wont be quoted in the college press release? Students, of course. The people who will be affected most by the hike are the very ones who wont have a say. Why not? Because of students likely to say the increase is a horrible idea and will only make it more difficult for them to take classes there. That perspective doesnt do the institution any favors. How Journalists Approach a Story So if youre a  reporter for the student newspaper assigned to write an article about the tuition hike, whom should you interview? Obviously, you should talk to the college president and any of the other officials involved. You should also talk to students because the story isnt complete without interviewing the people who are most affected by the action being taken. That goes for tuition increases, or factory layoffs, or for anyone else whos ever been hurt by the actions of a large institution. Thats called getting both sides of the story. And therein lies the difference between public relations and journalism. Public relations is designed to put the most positive spin on anything done by an institution like a college, a company or a government agency. Its designed to make the entity look as wonderful as possible, even if the action being taken — the tuition increase — is anything but. Why Journalists Are Important Journalism isnt about making institutions or individuals look good or bad. Its about portraying them in a realistic light, good, bad or otherwise. So if the college does something good — for instance, offering free tuition to local people who have been laid off — then your coverage should reflect that. Its important for journalists to question those in power because thats part of our primary mission: to serve as a kind of adversarial watchdog keeping an eye on the activities of the powerful, to try and ensure that they dont abuse that power. Unfortunately, in recent years public relations has become more powerful and ubiquitous even as newsrooms across the country have laid off thousands of reporters. So while there are more and more PR agents (reporters call them flacks) pushing positive spin, there are fewer and fewer journalists there to challenge them. But thats why its more important than ever that they do their jobs, and do them well. Its simple: We are here, to tell the truth.

Essay about Reaching My Students Through Real World...

Reaching My Students Through Real World Experiences High school teachers face the challenge of preparing their students for the real world. Students need real world preparation, not just acumen. Reaching my students involves building encouraging relationships and a sense of security within the classroom. Sharing my personal experiences, as well as the testimonies of others, can be an effective motivational tool for preparing college-bound students for the real world. My role as a teacher involves communicating the many obstacles college students face. Providing students the psychological preparation they need will alleviate fears and frustrations high school seniors often face while anxiously anticipating the vast college experience.†¦show more content†¦The real world exists far beyond the college level, as every day we are learning. John Spayde’s article, Learning in the Key of Life, emphasizes this lifetime learning process as connections to the real world. How will secondary education prepare one for college, or mo re importantly, for life? Learning is constant, necessary for success beyond economic factors. Success should not be measured by dollars, but to a peaceful state of mind. I have personally found that wisdom does not equal knowledge. Wisdom propels the spirit, builds the character of a person, and enhances one’s view of life. Wisdom is attained through time and experience, not in the classroom. Spayde addresses a richness of life within the knowledge of the humanities. He defines something he calls â€Å"slow knowledge,† a knowledge â€Å"shaped and calibrated to fit a particular ecological and cultural context.† His aim of slow knowledge is â€Å"resilience, harmony, and the preservation of long-standing patterns that give our lives aesthetic, spiritual, and social meaning† (61). I believe this generation has not been exposed enough to learning through slow knowledge. Teachers must incorporate these basic fundamentals in learning that enable students to a cknowledge and appreciate the rewards of their endurance. The greater rewards areShow MoreRelated Educational Goals and Philosophy Essay examples1264 Words   |  6 PagesGoals and Philosophy As a student of education, I have been able to gather many ideas and opinions about practices and ideals I want to implement in my future classroom. My philosophies about education are still being formed and continually change with every class I visit and with every educator I encounter. My ideas, admittedly, come from random experiences and intangible texts, but as I gain more experience in the field through my courses, my philosophies about teaching will becomeRead MorePlato’S Idea Of A Teacher Is One Whose Soul Boldly Faces1291 Words   |  6 Pagesself-motivated seeker of truth. In his allegory The Cave, he describes guiding minds toward what is real and important and allowing them to seize it for themselves. 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Cougars Case free essay sample

Kun Mao Xiaobin Yang Ruoxi Cao Yang Qiao Jing Liu Riskless zero-coupon bond is the bond bought at a price lower than its face value, with the face value repaid at the time of maturity. The zero-coupon bond is riskless because the investors know exact money they will receive when the bond is maturity. The investors purchase the bond in a lower price and get more money. No coupon is paid before maturity. The investors do not need to pay interest. Besides, because zero-coupon bond is riskless, the bondholders are willing to hold it for long-term investment in order to diversity the portfolio. So it is important in the fixed income security market. If a bond trades at a discount, its yield to maturity will exceed its coupon rate. Zero coupon bonds always sells at a discount. The sensitivity of a bond’s price to changes in interest rates is measured by the bond’s duration. We will write a custom essay sample on Cougars Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A bond with high durations,its price is highly sensitive to interest rate changes. In other words, the prices of bonds with low durations are less sensitive to interest rate changes. That means interest rates of longer-term bonds are higher than shorter-term bonds’. The term structure of interest rates should be graphed as a curve line of zero-coupon bonds, in fact, it describe the relationship between matures and coupon date. Using the date provided in the case, we can construct the following three yield curves: a. COUGARs Strip Yield Curve This is the adjusted COUGARs strip yield curve that takes the discounted ate (8. 11%) into account. The adjustment is necessary because the prices provided in Exhibit 1 are prices for settlement on December 6, 1983, while Treasury quotes are 20 days before, which is the date of November 16, 1983. The discount factor is 1. 0045, which is calculated as 1+8. 11%*20/360. The yield curve has an obvious upward trend before Nov. 1987 and then the curve keeps flat. To highlight the upward trend, our team set 8% as the minimum nu mber of the vertical axis. b. Treasury Coupon Yield Curve To build the treasury coupon yield curve, we select some bonds in the Exhibit2. We have eliminated those bonds with extremely low coupons and with multiple maturity designations. The treasury coupon yield curve also shows an upward trend before Nov. 1987. And then the curve stays flat as a whole and just fluctuates slightly. Also we set 8 as the minimum number of the vertical axis to highlight the trend of the yield curve. c. Implied Spot Yield Curve Because of the lack of data from May 1996 to Nov. 000, we can only build the implied spot yield curve from May 1984 to Nov. 1993. But the incomplete yield curve has successfully reflected the trend, moving upward and then keeping flat. According to the curves, we can observe that Strips yields show the yield of a separate zero-coupon security which is actually converted by coupon and principal payments of the Treasury bonds. Treasury coupon yield, which is the yield curve based on the treasury quotes, is the stated interest rates of a bo nd. The rates in three curves should nearly be the same. It is obvious to see that these three curves have the same trend as a whole. All of them go upward before Nov. 1987 and then stay flat. Treasure bond price : (300000000*11. 875%/11. 89%)*[1-1/(1+11. 89%)^20]=267944276 The value of United States Treasure Bond A. G Becker bought is 267944276. Then A. G Becker separated coupons from the principal of coupon bonds then sold the coupons to investors, each of these investments then paid a single lump sum. We can calculate the value of coupon: 300000000*11,875%/2=17812500. The value of coupon in each payment period equals to the face value of each zero coupon bonds. Investors bought the zero coupon bond at a price lower than par value. The fund A. G Becker collected in 1984 equals to sum of zero coupon bonds’ price. The difference between value of treasure bond and capital raised by zero coupon bonds is the value created through COUGARS. Capital raised by zero coupon bonds: 11. 875%/2*300000000*15. 30606=272639193. So we can easily see that the value created by COUGARS is 272639193. 8-267944276=4694917. 8.